History of Tourism Tourist Motivations Tourist motivations explain the factors in which influence a tourist to travel. Crompton states that the essence of a vacation was the individual having a break from their typical routine and within most theories of motivation the concept of a stable equilibrium is either stated or implied NcNeal,
Assessor This is an internally assessed unit. You are required to follow the instructions as specified towards each task and support evidence through the research conducted, mentioned above, using supportive materials like books, websites, etc.
Purpose of this assignment This unit enables learners to understand the concepts, principles and role of marketing and the marketing mix, and gain skills to use the promotional mix in travel and tourism.
But before you do so, you need to acquire experience in the Marketing department in the Travel and tourism industry.
The management wishes to create a summer holidays to visit Morocco and Egypt. Your Manager has asked you to write a management reportassessing the following: Address the case study above and answer the following LO 1.
Understand the concepts and principles of marketing in the travel and tourism sector P1. You have been asked to create a management report in relation to the summer holidays to Morocco and Egypt which addresses the following.
Understand the role of marketing as a management tool in travel and tourism P2. Your manager was to make a presentation to a group of travel and tourism students from UKCBC on the role of the marketing mix in travel and tourism sector. However, the manager is unable to make it due to illness and has not yet prepared the materials to be used for the presentation.
Your manager has requested you to give an oral presentation to the students. To understand the role of the marketing mix in the travel and tourism sector P3. As an Assistant Marketing Manager you have been asked to produce a management report to assess the integrated nature and role of the promotional mix and plan and justify an integrated promotional campaign for Thomas Cook summer holidays to Morocco and Egypt.
Learners are expected to produce a professional poster for the promotional campaign as part of the evidence to be presented in a management report to a senior marketing manager at Thomas Cook. Address the above case scenario for the purpose and answer the following: Be able to use the promotional mix in travel and tourism P4.
Learners are expected to produce a poster for an integrated promotional campaign. Produce evidence as specified for each task. Use a standard report structure where requested, Word-process the report and use Normal script of a proper font size Complete the title page.
It should be uploaded on E-Learning platform before the deadline.The concept of Islamic Tourism is relatively new and the emergence of Muslim tourists who travel and experience tourism related activities calls for a better understanding of their motivation and typology.
One of the best-known models in the travel and tourism field is one proposed by Stanley Plog. According to Plog, destinations rise and fall in popularity because they appeal to specific types of tourists over time, and follow a relatively predictable pattern of growth and decline in popularity.
Cohen’s model of typologies of tourists is an early conceptual framework aimed at the sociological analysis of the phenomenon of modern tourism. In his journal article “Towards a Sociology of International Tourism,” the sociologist Erik Cohen was the first to .
The first three sections examine general concepts in tourism; disciplines and topics; and the tourist, which includes areas such as demand, gaze, psychology and typologies. A fourth section covers intermediation, distribution and travel, reviewing aspects such as travel agencies, tourist flows and multi-destination travel patterns.
The Tourist's Profile and Lifestyle In reflexive tourism as we understand it, the pivot on which tourism hinges is the tourist's experience. However, before a tourist can be called as such, there is a long way to go.
Tourist Typologies and Travel Motivations; It is the aim of the present paper to critically examine different authors’ views on travel motivations and tourist typology models and discuss their practical applicability to the type of destination choice. • the definition and characteristics of tourism • definitions and typologies of tourists • tourism and culture Psychological determinants of travel demand 38 69 An anthropological view of a tourism system 75 Why anthropologists should study tourism 77 Social motivation and tourism . travel motivations of sampled senior European tourists were rest and relaxation. The majority of respondents had traveled to Thailand for the first time and intended to stay in Thailand for 15 days.
Getting the motivation to go on holiday is the starting point on a complicated road before someone becomes a full fledged tourist. Typologies of Tourist Behaviour. For example,Middleton and Clarke () suggested there are six ways of segmentingmarkets in travel and tourism:1 Purpose of travel.2 Buyer needs, motivations, and benefits sought.3 Buyer and user characteristics.4 Demographic, economic and geographic characteristics.5 Psychographic characteristics.6 Price.