Market segmentation of softdrink industry

Request Advisory Soft drink is a beverage which contains carbonated water or still water, a sweetening agents and flavoring substances. The sweeteners may be sugar, high-fructose corn syrup, fruit juice or sugar substitutes i. Depending on the type of soft drinks it may contain caffeine, coloring agents, stabilizers, preservatives and other ingredients. To reduce these problems ingredients are further processed to achieve concentrated forms.

Market segmentation of softdrink industry

Carbonated soft drinks sector is one of the matured sectors in beverages industry. In recent past the industry came across various changes and this phenomenon is expected to continue over the next seven years. Increasing young population in developing countries coupled with increasing disposable income among consumers is expected to drive the overall market growth.

Increasing processed food and beverages demand coupled with rising population in BRICS countries is expected to benefit the market. The industry has relatively low price points and margins in comparison to other consumer goods.

Major industry participants hence focus on the packaging innovations to gain market revenue along with sustainability. Coca-Cola Company balances the relation between sustainability and good design of the bottles.

They let go of the brand equities and the bottle is more sustainable than any normal PET bottle. Carbonated beverages are commonly known as soft drinks which have carbon dioxide dissolved in it.

Market segmentation of softdrink industry

Carbonated beverages demand with reduced sugar content is expected to attract consumers owing to recent health awareness across the globe. There are various flavors available such as orange, cola, and lemon.

However the original carbonated beverage segment is the most dominant in terms of demand. In line with growing health awareness among consumers, natural flavored beverages, such as tropical fruits and super fruits, were introduced.

Major challenges in the industry come from the health lobbyists. Reports on childhood obesity increased over the past few years.

Carbonated Beverages Market Size | Industry Report,

This may have a negative impact on the overall market growth. Stringent regulations on plastics usage in packaging may emerge as a hindrance and limit the overall market growth. Product innovation and shifting focus towards manufacturing innovative packaging and reusable bottles and cans are anticipated to create ample opportunities for the market participants.

This step is expected to lessen scrap material dumping and gain market sustainability.

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Europe carbonated beverages dominated the overall demand in The regional market is expected to grow at an estimated CAGR of over 4. North America held significant share in the global market.

However, reported cases of obesity in the region led to continuous decrement in demand over the decade. Asia Pacific market is expected to witness fastest growth over the next seven years.

Less stringent norms and regulations and rising disposable income among consumers in emerging countries such as China, India, South East Asia, South Korea, and Japan is expected to benefit the overall growth. Recognized brand loyalty is a big aspect of the carbonated beverages industry.

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Macro-environmental factors have a strong effect on soft drink industry that is expected to lead to change. Frequent mergers and acquisitions are witnessed across the industry.

Coca-Cola company holds the maximum market share followed by Pepsi Co.This market research report from Beverage Marketing Corp. offers analysis of industry trends and data for eleven major U.S.

beverage sectors including beer, bottled water, CSDs, coffee, distilled spirits, energy drinks, tea, sports beverages, milk, soy beverages & wine. The global soft drinks market is highly competitive due to the presence of numerous suppliers. Industry Insights. The global carbonated soft drinks market size was worth USD billion in Increasing consumer disposable income, growing population, and increasing access to products due to the expansion of distribution channels are likely to augment the demand over the forecast period.

Global carbonated beverages market worth was estimated over USD billion in Coca-Cola Company held over 45% of the overall revenue in the same year. Carbonated soft drinks sector is one of the matured sectors in beverages industry.

Market segmentation of softdrink industry

For these, industry is an important basis for market segmentation. Hospitals, for example, share some computer needs and yet differ markedly as a customer group from retail stores.

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Marketers may. Global carbonated beverages market worth was estimated over USD billion in Coca-Cola Company held over 45% of the overall revenue in the same year. Carbonated soft drinks sector is one of the matured sectors in beverages industry.

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